Plaincodelab buildsbrands that breathe.
Strategy, identity, websites and software — one team, one roof. Plaincodelab makes digital products that load fast, get found and stay with people.
What PCL does
One team for the whole journey.
Plaincodelab is a digital studio that combines strategy, brand identity, websites and custom software in a single team.
Clients come to PCL for the complete route: positioning and design through to build, measurement and ongoing development. No handing work down to subcontractors.
Every project ships with measurable standards for speed, accessibility and discoverability — in search engines and in AI assistants alike.
Services
Everything a brand needs to come alive.
Six disciplines that reinforce each other. Plaincodelab delivers them separately or as one complete track.
Strategy & positioning
Research, brand core and a story that sticks. Plaincodelab starts with the question of why a brand exists at all.
researchnamingtone of voiceBrand identity
Logo, typography, colour and motion, brought together in a design system a team can run itself.
identitydesign systemprintWebsites & platforms
Fast, accessible and measurable. Static where possible, server-side where needed, with an admin environment that fits the project.
bespoke or cmswebshopsspeedProduct, apps & SaaS
From clickable prototype to production: apps for web and mobile, and software products customers subscribe to.
product designappssaasRealtime 3D & motion
WebGL, shaders and movement that turn a glance into attention.
webglshadersmotionGrowth & optimisation
Experiments, analytics and conversion work. Plaincodelab lets the numbers decide.
croseoanalytics
Approach
From question mark to launch, in fixed phases.
Fixed phases, and a working version in the browser along the way. What happens in each phase is agreed together with the schedule and the price before building starts — no surprises at the end.
Dig
Workshops, interviews and data. Plaincodelab looks for the sharpest truth about the brand — rarely the first one mentioned.
Shape
Directions on screen, quickly and without ceremony. The choice is made on real interfaces, not mood boards.
Build
Design and code run in parallel. Along the way there is always a version ready to open on any device.
Launch
Speed, accessibility, measurement and handover. After launch PCL stays involved to keep adjusting.
Principles
What PCL steers on.
Not promises made afterwards, but requirements built into the work from day one.
Speed as a starting point
Static where possible, server-side where needed. Less JavaScript means less waiting.
Found by people and models
Semantic structure, structured data and clear facts, so search engines and AI assistants both represent the story correctly.
Accessible to everyone
Contrast, keyboard control and respect for motion preferences are not an optional extra.
Multilingual from the base
Every language gets its own URL, its own copy and correct hreflang annotations. No machine translation bolted on later.
Measurable after launch
Analytics, goals and speed monitoring are in place on launch day.
Built to hand over
Documentation and a design system a team can carry forward on its own.
Frequently asked
Short answers to the questions that come up most.
What does Plaincodelab do?
Plaincodelab is a digital studio delivering strategy, brand identity, websites and custom software. PCL guides the whole route, from positioning through launch and ongoing development.
How long does a project at Plaincodelab take?
That differs per project and depends on the scope, the integrations and how quickly content and decisions are available. Plaincodelab therefore quotes no averages: the schedule is agreed together with the price once the commission is confirmed, before the build starts.
How are price and schedule agreed?
Per project, and always before the work starts. Plaincodelab quotes no averages or standard rates, because they say nothing about what your project needs. Once it is clear what will be built, it is fixed what happens, when and at what price.
What technology does Plaincodelab use?
That choice is made per project. PCL does not work from one fixed stack but picks what fits the goal: an existing content system where that is enough, bespoke where it has to do something particular, and for apps the form that matches the use. What is fixed: widely supported technology with a large community around it, pages pre-rendered where possible, and code another developer can take over.
Does Plaincodelab build multilingual websites?
Yes. Multilingual support is part of the foundation: a separate URL per language, hreflang annotations, and copy written per language rather than translated automatically.
Can Plaincodelab take over an existing website?
Yes. PCL takes on existing websites for ongoing development, speed improvement, or migration to a more modern platform.
Contact
Ready to begin?
Plaincodelab is happy to think through the first step.