Website for an architecture practice
An architect is chosen on portfolio and rapport. Large images that load fast, with plans and context, show what you make without a word of jargon.
In short
- Projects with images, plans and context
- Enquiry with location, budget and ambition
- Publications and awards in one place
How it works in this industry
Architects are chosen on work resembling what the client has in mind. That is why a portfolio with context beats a series of pretty pictures: where it stood, what the brief was, which budget and which constraints applied.
Technology is a real factor here. Architectural imagery is heavy, and precisely with this audience — often browsing on a phone between meetings — a slow site is fatal. Full-size images that still appear within a second is half the job.
What usually goes wrong
- Heavy images that fail to load on mobile
- Enquiries without budget or brief
- Work scattered across PDFs and platforms
What Plaincodelab builds
Project pages with image series, plans and text
Automatic image optimisation for large photos
Enquiry with location, brief and budget class
Overview of publications, awards and lectures
This is what a architecture practice usually needs first — not a fixed list. Want something else, Plaincodelab builds that just as well: a webshop, a client portal with logins, a quote calculator, an extra language, a link to the system you already use or an app alongside your site. Describe what you have in mind and PCL will tell you what it costs and what it returns.
- Add a webshop
- Client portal with logins
- Quote calculator
- Online payments
- Extra languages
- Link to your current system
- Vacancies and applications
- Newsletter
- App alongside your site
- Multiple locations
What it delivers
- Enquiries from clients who were looking for your kind of work
- Full-size imagery that still loads fast
- Fewer non-committal talks thanks to budget in the enquiry
What clients search for
These are the questions and searches people in this industry use to find a builder. Every Plaincodelab page is written in that language, not in jargon.
- architect [town] house design
- architect listed building renovation
- architect fees percentage of build cost
- architect for extension and roof addition
- sustainable architect biobased design
What to look for when choosing
- Does every project have context: brief, budget class, constraints?
- Do large images load within a second on mobile?
- Does the form ask for location, brief and budget?
- Can you add projects yourself without layout problems?
Frequently asked questions
Do large images stay fast?
Yes. PCL serves every image in the right size for the screen, so you keep quality without waiting.
Can I extend the portfolio myself?
Yes, project by project, with images and text, without the layout falling apart.
Should I state my fees?
A percentage or range suffices. It prevents conversations with clients who have an entirely different picture.
How many projects should I show?
Eight to twelve, chosen for the work you want more of. More blurs the picture.
Architects
Discuss your project
Describe what is on the table. Plaincodelab replies personally with a proposal for a first talk.