Website for a furniture maker
Bespoke work sells on detail. Photos of joints, timbers and finishes show why your cabinet costs twice the flat-pack — and why that is fair.
In short
- Work per timber and per piece
- Enquiry with dimensions, room and use
- Lead time and process clear in advance
How it works in this industry
Bespoke work competes with a shop cabinet costing a tenth. You do not sell that difference with the word 'craft' but with detail: the joint, the grain, the drawer still running smoothly after ten years. Photos of those details do what copy cannot.
Clients also consistently underestimate lead times. Giving an indication per commission — a cabinet in eight weeks, a table in six — prevents disappointment and attracts the client willing to wait for something that lasts.
What usually goes wrong
- Photos without detail, making the price hard to justify
- Enquiries without dimensions or room
- Clients underestimating bespoke lead times
What Plaincodelab builds
Project pages with detail shots of joints and finishes
Enquiry with dimensions, a room photo and intended use
Explanation per timber: properties, price, care
Lead time indication per type of commission
This is what a furniture maker usually needs first — not a fixed list. Want something else, Plaincodelab builds that just as well: a webshop, a client portal with logins, a quote calculator, an extra language, a link to the system you already use or an app alongside your site. Describe what you have in mind and PCL will tell you what it costs and what it returns.
- Add a webshop
- Client portal with logins
- Quote calculator
- Online payments
- Extra languages
- Link to your current system
- Vacancies and applications
- Newsletter
- App alongside your site
- Multiple locations
What it delivers
- Clients who understand your price because they see the difference
- Enquiries with dimensions and a photo of the room
- Fewer drop-outs thanks to realistic lead times up front
What clients search for
These are the questions and searches people in this industry use to find a builder. Every Plaincodelab page is written in that language, not in jargon.
- furniture maker [town] bespoke cabinet
- solid oak table price
- fitted wardrobe sloped ceiling
- furniture maker solid wood near me
- bespoke kitchen wooden fronts
What to look for when choosing
- Do you show detail shots of joints and finishes?
- Does the form ask for dimensions, room and use?
- Is there a lead time indication per commission type?
- Do you explain per timber what it means for price and care?
Frequently asked questions
Can I show lead times per commission?
Yes, as an indication per type of work. That avoids disappointing people who want it in two weeks.
How do I get good enquiries?
By asking for dimensions, room and use, with a photo. That often lets you quote a range straight away.
Should I state prices for bespoke work?
A from-price per piece helps. It prevents enquiries from people thinking in shop prices.
Can I sell online as well?
Yes, for standard sizes or smaller pieces. Bespoke work stays on the enquiry route.
Furniture makers
Discuss your project
Describe what is on the table. Plaincodelab replies personally with a proposal for a first talk.