Building an online shop
An online shop pays for itself on speed and checkout. Every second of load time and every needless step at the till costs revenue you never see again.
In short
- Fast product pages that get found
- Checkout in as few steps as possible
- Stock and orders in one overview
How it works in this industry
An online shop loses revenue in two places that rarely relate to design: load time and checkout. Half a second of delay measurably costs conversion, and every extra required field at checkout drops a share of customers.
Product page findability is a discipline of its own. A product page with only a photo and a price is not understood by search engines. Specifications, stock status and reviews in the right structured data make your product appear in results with price and availability.
What usually goes wrong
- Slow product pages that lose visitors
- A checkout with too many required fields
- Stock that does not match the shop
What Plaincodelab builds
Product pages with specs, images and stock
Checkout with the payment methods your buyers use
Link to your stock or till system
Shipping and returns the customer handles themselves
This is what a online shop usually needs first — not a fixed list. Want something else, Plaincodelab builds that just as well: a webshop, a client portal with logins, a quote calculator, an extra language, a link to the system you already use or an app alongside your site. Describe what you have in mind and PCL will tell you what it costs and what it returns.
- Add a webshop
- Client portal with logins
- Quote calculator
- Online payments
- Extra languages
- Link to your current system
- Vacancies and applications
- Newsletter
- App alongside your site
- Multiple locations
What it delivers
- More visitors reaching checkout because the site is faster
- Products appearing in results with price and stock
- Less manual work because stock and orders are connected
What clients search for
These are the questions and searches people in this industry use to find a builder. Every Plaincodelab page is written in that language, not in jargon.
- build an online shop cost
- make webshop faster conversion
- connect webshop to till system
- product page seo structured data
- webshop with local payment methods
What to look for when choosing
- How many steps does checkout take now?
- Do product pages load within a second on mobile?
- Are price, stock and reviews in structured data?
- Is stock in sync with your shop or warehouse?
Frequently asked questions
Can I connect my existing till system?
Usually yes. Stock and prices then stay in sync, and you never sell something the shop just sold.
How much faster can it really be?
For most existing shops the load time can be halved. You see that immediately in how many visitors reach checkout.
Do I have to move off my current platform?
Not always. Sometimes speeding up and shortening checkout is enough. PCL first looks at what delivers most before replacing anything.
How important are reviews?
For clicks in the results they are among the strongest factors, stronger than a higher position without stars.
Online shops
Discuss your project
Describe what is on the table. Plaincodelab replies personally with a proposal for a first talk.