Website for a car dealership
Anyone looking for a car checks online long before visiting the lot. Your stock has to be accurate to the minute, with sharp photos, honest mileage and a test-drive button that works on a phone in a supermarket queue.
In short
- Stock synced from your system, no re-typing
- Every car its own findable page with photos and specs
- Test drive requests in three steps, mobile included
How it works in this industry
Car trading has moved to the screen. A buyer views six to eight adverts before visiting a single lot, and that shortlist is made on photos, mileage and whether the price matches what they see elsewhere. So a dealer who only exists on the trading platforms pays per lead for visitors who then search for your name — and find nothing.
Your own site flips that order. Every used car gets its own address with its own copy, so you are found on make, model and trim together with your town. Those are exactly the searches with the highest buying intent: someone typing 'Volvo V60 D3 used Zwolle' is practically on your doorstep.
The technology underneath is not a luxury but a necessity: stock must arrive automatically, photos must appear within a second and the test-drive form must work one-handed on a phone. Plaincodelab builds that as one whole, so your salesperson never enters the same car twice.
What usually goes wrong
- Stock that lags for days, so people call about a car already sold
- Used cars without their own page, so invisible in search
- Heavy photos that load slowly and lose the visitor
What Plaincodelab builds
Link to your stock system or import feed, refreshed every quarter hour
Filters for make, price, year, fuel and transmission
Automatic image optimisation: sharp photos that load fast
Test drive and trade-in requests straight to your inbox
This is what a car dealership usually needs first — not a fixed list. Want something else, Plaincodelab builds that just as well: a webshop, a client portal with logins, a quote calculator, an extra language, a link to the system you already use or an app alongside your site. Describe what you have in mind and PCL will tell you what it costs and what it returns.
- Add a webshop
- Client portal with logins
- Quote calculator
- Online payments
- Extra languages
- Link to your current system
- Vacancies and applications
- Newsletter
- App alongside your site
- Multiple locations
What it delivers
- Used cars found on make, model and town instead of only on the trading platform
- Fewer calls about cars already sold, because stock updates itself
- Test drive requests that arrive complete: car, preferred day and phone number
What clients search for
These are the questions and searches people in this industry use to find a builder. Every Plaincodelab page is written in that language, not in jargon.
- used [make] [town]
- second-hand car with warranty
- trade in my car valuation
- request a test drive without an appointment
- dealership with its own workshop
What to look for when choosing
- Can stock arrive automatically, or does someone have to retype everything?
- Does every car get its own address that keeps working after it is sold?
- Do photos load within a second, on mobile data as well?
- Can you edit copy and promotions yourself without calling the builder?
Frequently asked questions
Can my current stock system be connected?
Usually yes. Plaincodelab connects to the common Dutch stock packages and to open feeds. If no connection exists, PCL builds an import route based on a CSV or XML export.
What happens to a car once it is sold?
It disappears from the listing automatically and its page redirects to comparable cars. That way you keep the ranking you built and the visitor does not hit a dead end.
What does a dealership website cost?
That depends mainly on the stock integration. A site with an import feed, filters and a test-drive form usually sits in the middle range of the projects Plaincodelab builds; What gets built and at what price is fixed before the work starts, so there are no surprises afterwards.
Will I still depend on trading platforms?
You do not have to leave them, but you become less dependent. Every visitor arriving through your own site costs no lead fee. In practice that share shifts noticeably within a year.
Car dealerships
Discuss your project
Describe what is on the table. Plaincodelab replies personally with a proposal for a first talk.