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PCL

By industry

Website for an estate agent

Buyers browse portals, sellers choose an agent. Your site must do two things: show listings that load fast, and convince sellers with results from their own neighbourhood.

In short

  • Listings with fast photos and floor plans
  • Request a valuation in two steps
  • Sold properties per neighbourhood as proof

How it works in this industry

An estate agent has two audiences with opposing needs. The buyer wants listings that load fast and are complete; the seller wants proof that you can sell their home. One site serving both must split those groups immediately.

For sellers local proof is the strongest argument: what you sold in their street, in how many days and above or below asking. That convinces more than ten lines about personal attention — and it is exactly what people look for before calling.

What usually goes wrong

  • Listings that load slowly and lose visitors
  • Valuations hidden behind a long form
  • No proof of sales in the local area

What Plaincodelab builds

01

Listing pages with floor plan, features and area info

02

Two-step valuation request without friction

03

Sold overview per neighbourhood with time on market

04

Link to your NVM or Realworks feed

This is what a estate agency usually needs first — not a fixed list. Want something else, Plaincodelab builds that just as well: a webshop, a client portal with logins, a quote calculator, an extra language, a link to the system you already use or an app alongside your site. Describe what you have in mind and PCL will tell you what it costs and what it returns.

  • Add a webshop
  • Client portal with logins
  • Quote calculator
  • Online payments
  • Extra languages
  • Link to your current system
  • Vacancies and applications
  • Newsletter
  • App alongside your site
  • Multiple locations

What it delivers

  • Valuations from the neighbourhoods you want to grow in
  • Listings that load fast, on a phone on the move too
  • Sellers arriving convinced by local proof

What clients search for

These are the questions and searches people in this industry use to find a builder. Every Plaincodelab page is written in that language, not in jargon.

  • estate agent [town] commission rate
  • sell my house valuation
  • buying agent near me cost
  • homes for sale [neighbourhood]
  • no sale no fee estate agent

What to look for when choosing

  1. 01Is your listing feed connected, or do you type everything twice?
  2. 02Can a seller request a valuation in two steps?
  3. 03Do you show sold homes per neighbourhood with time on market?
  4. 04Do photos and floor plans load fast on mobile?

Frequently asked questions

Can my existing listing feed be connected?

Yes, PCL connects to the common agency systems, so you only edit in one place.

What works better for sellers?

Proof from their own street: sold homes with time on market and result. That convinces more than a general text about services.

Should I state my commission?

More and more agents do, and it produces better conversations: you only speak to people who accept your fee.

Can I create pages per neighbourhood?

Yes, provided each has its own content: sold homes, price development and what defines the area. Copies backfire.

Estate agents

Discuss your project

Describe what is on the table. Plaincodelab replies personally with a proposal for a first talk.

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