Website for an insurance adviser
Insurance is compared, not read. Explaining per situation what goes wrong without cover — and offering a quote right there — beats the comparison site.
In short
- Explanation per situation instead of per policy
- Quote request with the right details
- Report a claim through the site
How it works in this industry
Insurance is rarely read and often compared. Whoever only lists policy names disappears among the comparison sites. Whoever describes what goes wrong without cover — a client harmed by your advice, a van written off, an employee off for two years — speaks the language people actually search in.
A claim is also the moment you prove your value. A claims desk on your own site, with photo upload and the right questions, shows you are more than an intermediary forwarding policies.
What usually goes wrong
- Policy conditions nobody reads
- Enquiries without the details you need
- Claims arriving only by phone
What Plaincodelab builds
Situation pages: new business, renovation, fleet
Quote request per insurance type
Claim report with photo upload
Annual review appointment offered automatically
This is what a insurance adviser usually needs first — not a fixed list. Want something else, Plaincodelab builds that just as well: a webshop, a client portal with logins, a quote calculator, an extra language, a link to the system you already use or an app alongside your site. Describe what you have in mind and PCL will tell you what it costs and what it returns.
- Add a webshop
- Client portal with logins
- Quote calculator
- Online payments
- Extra languages
- Link to your current system
- Vacancies and applications
- Newsletter
- App alongside your site
- Multiple locations
What it delivers
- Enquiries from owners who recognise their risk
- Claims arriving complete
- Annual review meetings that schedule themselves
What clients search for
These are the questions and searches people in this industry use to find a builder. Every Plaincodelab page is written in that language, not in jargon.
- business liability insurance freelancer cost
- income protection alternatives
- fleet insurance multiple vans
- legal expenses insurance for businesses
- independent insurance adviser [town]
What to look for when choosing
- Do you describe situations rather than policies?
- Can claims be reported through the site with photos?
- Does the quote form ask for sector and turnover?
- Is the annual review offered automatically?
Frequently asked questions
Why explain per situation?
Because people do not search for policy names but for 'what if a client suffers loss through my work'. That language belongs on your site.
Can claims be reported through the site?
Yes, with photos and the details the insurer needs. That saves a twenty-minute phone call.
Am I not competing with comparison sites?
On price you lose that battle; on explanation and claims support you win it. Your site is the evidence.
Can I show cover per sector?
Yes, and that works best: a restaurateur does not recognise themselves in generic copy.
Insurance advisers
Discuss your project
Describe what is on the table. Plaincodelab replies personally with a proposal for a first talk.